Digital marketing and public relations

Digital marketing is a term for the targeted, measurable, and

interactive marketing of products or services using digital

technologies to reach and convert leads into customers

and retain them.The key objective is to promote brands,

build preference, engage with customers and

increase sales through various digital marketing

techniques. As technology advances, also is the channels

of broadcasting information to targeted customers.

One which is social media, my generation was raised

by social media channels such as Facebook, Twitter,

instagram and recently added snapchat. Major and up an

coming companies all use social media platforms to inform and

advertise their newest and upcoming products to their

customers. The era of digital marketing practically

Got rid of the middle man; which allows artist

(for example Beyoncé) a major pop star to drop a

song on Instagram without any prior warning or advertising

by any broadcasting company. Which is a advantage to cut

down on advertising cost.

A social media platform allows

personality and uniqueness to be added, which help

Companies to leave a great impression and attract

customers to their brand. Another advantage of

digital marketing is, it’s driven by Internet and allows

individuals to access content from their mobile device at

anytime from anywhere.

In the article “How Internet Marketing Will Affect

Various Industries” the author made a great point by

stating that; Social media sites like Twitter make it

possible for media personalities to multitask. Tweeting relevant

information from world-renowned events like the Oscars or a

new product launch event will engage potential consumers

on the spot. So with all that being said, digital marketing

definitely connects media and the public greatly

and will bring lots of change to various industries, which

can be beneficial or not depending on the companies

specializations.