Marketing in the Digital World

         In the article “How Internet Marketing Will Affect Various Industries in 2015” it talks about with the internet playing a bigger role in today’s society, there are no limits to how you market your products, goods or services. Internet marketing can be used within social media apps especially through twitter as you can interact easier with the market you wish. Marketing has also shifted by targeting audiences by using what they search for and later seeing it on other websites you visit, mostly on social media websites. There has been a shift from the old way of marketing going from door to door trying to sell your product. However, now you can do it all from home with great promotion.

         In the article “Viral Marketing for the Real World” it also shows how marketing can be done in different ways. This article states “ We propose an approach called big-seed marketing, which combines viral-marketing tools with old-fashioned mass media in a way that yields far more predictable results than “purely” viral approaches like word-of-mouth marketing.” In other words, now only are they using a new marketing tool they’re also using the old school marketing ways to have one of a kind marketing tool. They also state that their new marketing tool goes more viral then a strategy of going door to door for example to sell your goods and services. The new is bigger and better and if you have the right tools you just might be alright. You have to be creative with your marketing skills and think outside the box.

         In the last article “5 Key Viral Marketing Tactics Proven to Work, speaks about before trying to promote your product  or services, you have to send a message with it. Within your message you have to try and make your audience participate in your activities so that they will grow and build interest into your product or services. They showed an example of a mishap that Kellogs UK had when they tweeted a message that wasn’t so kind and could have been easily misread. Which of course happened, and later addressed the situation in a careful manner thoroughly explaining their movement. In order to obtain great marketing skills a huge step belongs with the audience and how much they trust you and your company. Marketing is now mostly in the digital world. However, you have to know how to build your audience, how to maintain your audience, and how to sell to your audience.

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