Internet marketing has become the new flavor of selling, producing and promoting products and businesses and it’s brand developments. The way marketing shifts in the digital world depends on how you promote your franchise/business and what aspects of social media do you dig in to. Digital marketing shifts depending how well the product is promoted. Some ideas can be described the best ideas ever and turn out to be nothing and there are some ideas that people go ” I don’t think this idea is ever going to work” and those ideas turn out to be YouTube, Facebook, Snapchat, Instagram, Apple and many other amazing franchises.
How Marketing will Affect Various Industries in 2015 by John Rampton ran down a long list of many different social media platforms that have helped business people elevate their franchises such as social media itself, mobile, SEO and content marketing, Visual Content and many more. Social Media is by far one of if not, the strongest form of marketing a company because it is the best way to make your company shine. It makes promoting products and services much easier and less stressful. One example I can use is Amazon because they have a personal chat system. Even though Amazon has it’s own phone number, this shows how much Amazon has evolved. It is almost like you are personal messaging someone about a missed purchase.
Viral Marketing in the Real World by Duncan Watts and Jonah Peretti spoke of how people market their ideas to spread it to millions of people around the world. According to Viral Marketing in the Real World by Duncan Watts and Jonah Peretti, Viral marketing is described spreading a disease. I agree with this statement because some businesses and products have evolved over time with viral marketing. Some people have become very rich because of simple videos. Viral marketing is a One-Shot deal kind of trend. Most attempts do fail but some attempts actually go viral and help people become wealthy and famous.
5 Key Viral Marketing Tactics Proven to Work spoke of tactics proven to help today’s marketers help their products and services go viral. The first was to “Think outside viral marketing”. Since a lot of marketers have a habit of trying to do things that past marketers have done, it is important that you think of different methods to spread your franchise. the second is “Bring your marketing to the real world”. Once you have come up with a way to spread the word, you can now try to bring your grand idea to life. The third is “Take your products to extremes”. A lot of marketers sometimes get into this “safe mode” where they are afraid to take chances when it comes to promoting. Sometimes you have to show people that your brand is the brand that they want to be talking about and also show society that you are not afraid to promote your brand no matter who is the competition. The Fourth is “Reward your Customers”. Once a customer has shown interest. Reward them with great customer service and your product so they can keep coming back. Lastly, The Fifth is “Team with Unlikely Partners”. You do not always have to team up with your casual household namessuch as Apple, Microsoft, or Linux, you can always take a struggling franchise and elevate it or you can team up with household names to elevate your franchise.
