Rayshawn Parrilla
Media and Digital Cultural
March 4, 2016
Topic: Film and Digital Television
Throughout the years, television and films has had a wide ranging impact on the American culture. Its highly entertaining style constantly plays a daily role in many people lives. Its visual content can be known to demand a person’s attention for long periods of time within the day. Some of your popular networks displayed on television are HBO, CBS, USA etc. They are usually brought to consumers through cable network, satellite or broad band. As technology evolved, digital production became a popular trend. Its process has dominantly pushed its way into the television and the film industry. Through its invention, “How we watch T.V has changed.” Although where a consumer gets there source of entertainment from is not there main concern, traditional networks are losing ground to digital production.
Digital distribution is a delivery content that has been applied to the film and television industry. In today’s modern age, majority of the film and television networks can now be consumed through the internet. While technology continues to evolve, online services can be found in smart TV’s, set-top box or any electronic where the internet lives. This opportunity makes it a challenge for network companies to stay relevant due to the direct access of the internet. Over-the-Top (OTT) services have also been introduced to streaming services, leaving consumers with the same experience and satisfied affect of the television. Cable is no longer needed due to the distribution of Netflix, Hulu and Amazon Prime. These companies offer a large variety of movies and television shows as well as cheaper prices to its customers. It’s also a sense of freedom and control over how to access content in terms of scheduling. Customers can now watch “whatever they want, whenever they want, wherever they want.” The benefits of these services are likely to persuade consumers to cross over from cable to online streaming services.
It is evident; television and film are going through a major transformation. People are no longer in need of cable services. Due to digital distribution, cable will be a thing of the past. More and more viewers are changing from broadcasting or cable TV to online services. Their services are considered more beneficial and offer much more opportunities to customers. As digital production and technology processing increase, its processing will continue to change how people watch films and television.
