How is digital media changing the music industry?

First off, it has changed the way we purchase music. I could sit here and say that in general people do not purchase cd’s, tapes, or vinyl anymore but it is deeper than that. You have companies like apple that are making deals with artists in a way to get that “cool factor.” I know we are talking strictly music here but who can’t wait for beats to be the speaker used in the newest upcoming Apple products? Everywhere you look you have music subscription opportunities and consumers want to get the biggest bang for their buck. I download ALL of my music for free but one thing that Im not a fan of is that I have to send it to iTunes and then connect my phone and drag the file over. With these streaming services you don’t have to go through that and that is a plus for me. Even though I am sitting back waiting for the best subscription from a company that is free of all the kinks and bugs facing their service, I will probably end up using Apple music due to the fact I have an iPhone and the feature is just one click away. Spotify has more of a social factor with their program that I believe soon every company should develop and will develop. I think Apple is going to always be at the forefront with pretty much whatever they venture into, the first thing any of these companies needed to do was get connected into the music industry so low and behold Apple inks a deal with Jimmy Iovine and Dr. Dre. Jimmy already knows what the people want and Dr. Dre as the face or name is solid enough. I have started seeing ads for Beats Radio, and I am interested to see what this is going to be about since I have a background in radio I am curious to find out if this is going to rival sirius xm as far as internet radio is concerned.