Digital Media
In “How Internet Marketing Will Affect Various Industries in 2015” John Rampton made a prediction of Internet trends that will evolve in 2015, and he could not have been more accurate. In the article he touched on all forms media. Starting with social media which at this point is a no brainer. Social media is probably the most effective was to advertise any product to almost everyone in the world. He suggests “if business do not get on social media they may be left behind in coming years” Then he touched on Mobile Marketing notating that more people than ever before are frequent users of their Mobile device and Marketers are aware and finding ways to gain more revenue. Targeted Advertising is another affective marketing strategy once the consumer makes any inclination of their interest Target Ad kicks. SEO & Content Marketing, Visual Content is extremely important in marketing, consumers identify with visual stimulation. Real- Time Marketing offers consumers more interaction with products and people, a method that enables consumers to input ideas in real time is so innovative in marketing. John Rampton urges business to “break away from traditional and use internet marketing.” There is no de denying the fact internet marketing is the new age of marketing strategy. In “Viral Marketing for the Real World” by Duncan Watt and Jonah Peretti , viral marketing is compared to free lunch. Although is was a strange comparison by the end of the article I gained a better understanding of the analogy. In recent years Viral Marketing has really made a name for itself with social media on the rise. Viral Marketing is a great, fast and effective way to Market products to large group.
