Class Activity (Wilfred, Gloria, Jason)

  • Class Activity Outline:
  • The class will divide into two groups, each group is assigned a product.
  • The first task will consist of product naming and developing a packaging ideas.
  • Next is understanding the brands while researching the competitors.
  • Then development of a marketing strategy that will help promote the brand into major marketing profit worldwide.
  • The groups must select a celebrity to become the face (ambassador) of our brands.
  • The goal is to make the Clients brand relatable, while understanding the target market.
  • The use of Digital Media, as well as Public Relations to maximize the business revenues is the key.
  • Promoting and Advertising the brand via commercial, print and social media is essential to the development of the business.

The goal of the project: We are the Clients and they are the Digital Marketing/ Public Relations Group that will take our business to the next level.

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