- Class Activity Outline:
- The class will divide into two groups, each group is assigned a product.
- The first task will consist of product naming and developing a packaging ideas.
- Next is understanding the brands while researching the competitors.
- Then development of a marketing strategy that will help promote the brand into major marketing profit worldwide.
- The groups must select a celebrity to become the face (ambassador) of our brands.
- The goal is to make the Clients brand relatable, while understanding the target market.
- The use of Digital Media, as well as Public Relations to maximize the business revenues is the key.
- Promoting and Advertising the brand via commercial, print and social media is essential to the development of the business.
The goal of the project: We are the Clients and they are the Digital Marketing/ Public Relations Group that will take our business to the next level.
