Digital Marketing

Rayshawn Parrilla

Marketing is the business process of promoting goods while providing services to satisfy the needs of customers. Usually products are advertised on the internet, videos or television. Moreover, marketing helps companies develop demand for their products. While modern technology and the internet continue to rise, the element of Digital Marketing is becoming a popular trend. As of 2015, various companies are relying on the internet as a major source of information to promote their brands, increase their sales and attract more customers.

There is no question, companies ideal process for marketing are shifting over to the digital world. As the internet becomes more fluent to our culture, businesses are using it as a strategy to evolve their brand. In the article “How Internet Marketing will Affect Various Industries in 2015” Forbes discusses marketing tactics companies use through the internet. A specific aspect required of digital marketing will be companies promoting their brand through Social Media. Through Social Media, there are influential trends that usually attract customers, allowing the product to become more accessible and recognizable. Another example of a digital marketing strategy is the Mobile devices used across the world. Mobile is a strategy used to encourage business flow. This idea is beneficial because individuals are very well attached to their mobile devices and carry them at all times. Owned by many, Mobile Marketing allows customers to instantly receive emails and message ads as well as “access content on the go.” In addition, articles “5 Key Viral Marketing Tactics Proven to Work” and “Viral Marketing for the Real World” both highlight Viral Marketing enforced through the Internet. Viral Marketing is a technique which relies on web sites or customers to pass on marketing messages to other sites and users. This concept is beneficial for businesses due to the spread of information, opinions and the growth within companies.

It is evident; the process of marketing is shifting over to the digital world. Its aspect helps increase sales, promotion of brands and expands businesses. Digital Marketing comprise of strategies like Internet trends, Mobile and Viral Marketing. These concepts all attracts and build new audience as well as generate more traffic for business. As of 2015, Going digital is the new trend of Marketing.