“Apple to Pay $3 Billion to Buy Beats” Apple partnering up with Beats may be the biggest thing to come for a music streaming service. Both companies Apple and Beats have a huge fan base and hype around them. Both companies have great marketing skills. For example, Beats chooses top tier athletes to represent their headphones, athletes like Lebron James, Russell Wilson, Cameron Newton, and more. “Mr. Cook said Dr. Dre, born Andre Young, and Mr. Iovine would work with Apple on the next generation of music offerings but declined to share details about future products.” As you can see the best is yet to come. They plan on being the biggest of them all. They really might show out with something spectacular and shock the world.
“Music streaming demands new wave of licensing rules” This article speaks on the rights of an artist and them not receiving the credit they deserve. Tidal the fairly new streaming service owned by Jay Z, gives more credential to the artist and lets artists have more control over their music. For example, Kanye West recently has released an album but had only released it on Tidal for the Tidal streamers only and that is it. No other streaming website has access to it, not even Apple music. In fact, there won’t even be any physical copies to the album. So that shows a lot on how much digital media is changing the music industry and what kind of new changes are happening.
“Apple Music may not steal you from Spotify, but it can still win the streaming battle” This article is based upon what Apple music can do to stay relevant in the streaming business. They need to surprise everyone and do something that will surprise everyone. They need to come up with the unexpected. Digital media is having huge roles in today’s music and it will only become greater.
